How to get ‘free’ publicity for your start-up

How to get ‘free’ publicity for your start-up

The media is hungry for interesting stories that they can share with their readers, listeners, or viewers. As a start-up founder, you will probably have to pitch your business to journalists dozens of times before getting any traction. If you get it right, the payoff...
So what about crowdfunding?

So what about crowdfunding?

I have been asked a few times about my opinions on crowdfunding to raise finance for a business idea. Let me share my thoughts on this approach to fund raising with you, it won’t take long. At times I have become part of the herd and using crowd funding I have given...
Is ‘sweat equity’ the answer?

Is ‘sweat equity’ the answer?

I have been asked several times what my opinion is about “sweat equity” in start-ups or early-stage growth businesses. I have also been asked to be part of this type of agreement several times. I am now going to share with you the pros and cons of this in my opinion,...
Getting your rewards

Getting your rewards

When I am asked to invest in a start-up or early-stage business one of the things I want to see is a clear plan for an exit. After all, if I am going to put my money in your business, I want to be assured that you and I are both aligned in terms of how I will get my...
The need to focus

The need to focus

If your business has been in existence for two years or more, congratulations. Very few start-ups survive this long and now you are thinking about growing your business in a profitable way one thing which is essential to do is focus. In this post I want to talk about...