Is value-based pricing the answer?

Is value-based pricing the answer?

When consulting with companies about their growth one of the topics I like to get onto quite quickly is value-based pricing. It appears to be everybody’s eutopia, but it is also one of the most misunderstood in my experience. When consulting with companies about their...
It’s the time of the Intrapreneur

It’s the time of the Intrapreneur

In the current economic climate one area that seems to be struggling if you want to believe the information circulating on social media and in the popular press is funding for new businesses. As early as March 2022, Crunchbase were reporting a reduction in global...
The investment decision of an Angel

The investment decision of an Angel

In recent weeks on social media there seems to have been a lot of comment and debate about founders and investors. Interestingly a great deal of it appears almost adversarial as if both parties are working against each other rather than seeking a mutual benefit. Some...
Selling in a recession

Selling in a recession

Most people forget that by the time a recession is declared they have been living with it for six months already. It’s a simple fact, a recession is defined as two quarters of a decline in GDP.  So, we are probably about to declare a recession in the UK and most...
We have won an award

We have won an award

Without a doubt in my mind if your business wins awards for its work it is a very good thing. The publicity alone can propel your social presence to new heights and the credibility they bring with prospective clients can be significant.   One thing that is...