Marketing on a Shoestring
Marketing on a Shoestring: What I Learned After Wasting Money on Two Start-Ups Like many others, I have wasted money marketing the two ‘start-ups’ I was CEO of. Hindsight is a perfect science, of course, and I can tell you exactly how I did it, and how much...
Why do so many sales people suck
Late last year, I did a piece of consulting for a software start-up that was starting to scale and whose sales team was struggling to close deals. Early indicators are that my advice is bringing success, so I am sharing it. I spent a good chunk of my career buying...
Software development in-house vs. outsourcing: Which approach is more successful?
Software businesses face a difficult decision when developing their products: should they build the product in-house or outsource the software build to an offshore firm? This is my take on that decision. Feel free to add comments, I know many will disagree with my...