B2B Sales for the Entrepreneur: A Step-by-Step Sales Guide for First-Time Founders

If you’re a first-time founder, you likely didn’t set out to become a salesperson. Yet, like it or not, you are the first and most important sales rep your business will ever have. In the world of B2B, where the stakes are high and relationships are paramount, simply ‘winging it’ won’t cut it. That’s why I’ve written “B2B Sales for the Entrepreneur: A Step-by-Step Sales Guide for First-Time Founders”.

This is a practical, field-tested guide for entrepreneurs with no prior sales experience. It’s for you if you find it difficult to explain what you do, dread the thought of cold outreach, or are tired of hearing “let me think about it” one too many times. My goal is to give you the skills, structure, and confidence to go from hesitant to a high-performer in sales.

In this book, you will learn how to:

• Build the right sales mindset and bounce back from rejection.

• Craft a compelling value proposition that truly resonates.

• Find, reach, and win over your ideal customers.

• Sell authentically, without sounding like a cliché.

• Close deals and build long-term relationships based on trust.

• Know when (and how) to hire your first salesperson.

Filled with founder case studies, ready-to-use templates, and actionable ‘fieldwork’ exercises, this book is a resource you’ll return to as your business grows. Remember, sales isn’t about being pushy; it’s about being prepared. Let this book be your sales playbook, your coach, and your co-pilot on your journey to generating revenue.